Drupal 7 - Unit 37 - SEO Positioning with Drupal (PDF)

Versión: 1.0 (07/05/2014)
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Web positioning, also known as SEO (Search Engine Optimization), is a group of techniques that when applied to a website, improve its positioning or visibility in different search engines.

In this unit we will review some modules that can be useful for the optimization of a webpage in Drupal and improve it’s positioning.

Search engines information modules:

• XML sitemap, generates a site map for search engines.
• Search 404, substitutes the error 404 page with a search with the URL not found.
• Global Redirect, permanently redirects duplicate URL’s to the adequate URL alias. 

Content Structure modules:

• Meta tags, adds structured metadata to each page including Open Graph tags.
• Page Title, to generate the page title (<title>).
• Pathauto and Custom breadcrumbs, previously reviewed. 

Analysis and Optimization modules:

• SEO Checklist, provides a verification list with modules and good SEO practices.
• SEO Compliance Checker, verifies if the content complies with the defined SEO rules.
• SEO Watcher, verifies the site ranking in search engines.
• Content Optimizer and Content Analysis, to analyze and optimize the content. 

Contenidos de la unidad:

• 37.1 Introduction to SEO Positioning
• 37.2 Information For Search Engines
• 37.3 Content Structure
• 37.4 Analysis and Optimization

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